Dimension analysis and role analysis of enterprise brand image

Xiaomei Fan

doi:10.1117/12.2624919

19 December 2021 Dimension analysis and role analysis of enterprise brand image

Xiaomei Fan

Proceedings Volume 12128, Second International Conference on Industrial IoT, Big Data, and Supply Chain; 1212813 (2021) https://doi.org/10.1117/12.2624919
Event: 2nd International Conference on Industrial IoT, Big Data, and Supply Chain, 2021, Macao, China

Abstract

Corporate brand image, as consumers' overall cognition of the brand, is the main influencing factor of brand equity. Brand identity refers to the expected state of the brand that an enterprise wants to achieve in its development, and it is also the basis for the construction of brand image. In the past, the model of brand image is mainly studied from the two aspects of assets and image, but from the practical point of view, it can also be constructed and analyzed from the identification system. Therefore, on the basis of a simple understanding of the existing corporate brand image model, this paper takes Bell model as an example to conduct an in-depth analysis of the composition of the brand image of an enterprise, and finally obtains a clear application result.

Citation Download Citation

Xiaomei Fan "Dimension analysis and role analysis of enterprise brand image", Proc. SPIE 12128, Second International Conference on Industrial IoT, Big Data, and Supply Chain, 1212813 (19 December 2021); https://doi.org/10.1117/12.2624919

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