Application of big data analysis in self-media marketing

Zhenze Wang; Yixuan Li

doi:10.1117/12.2627621

11 March 2022 Application of big data analysis in self-media marketing

Zhenze Wang, Yixuan Li

Proceedings Volume 12160, International Conference on Computational Modeling, Simulation, and Data Analysis (CMSDA 2021); 121602A (2022) https://doi.org/10.1117/12.2627621
Event: International Conference on Computational Modeling, Simulation, and Data Analysis (CMSDA 2021), 2021, Sanya, China

Abstract

Through the rapid development of information technology, communication technology, and network technology, self media, as a new marketing method, has gradually appeared in the public’s field of vision. There is no powerful evidence for the success of We Media marketing to explain the characteristics and panorama of media marketing, and it is difficult to use data information as a method and means of discourse. This paper proposes countermeasures in accordance with the analysis of the current problems faced by self-media, and briefly analyzes the effect of big data analysis on self-media marketing, based on the understanding of big data analysis.

Citation Download Citation

Zhenze Wang and Yixuan Li "Application of big data analysis in self-media marketing", Proc. SPIE 12160, International Conference on Computational Modeling, Simulation, and Data Analysis (CMSDA 2021), 121602A (11 March 2022); https://doi.org/10.1117/12.2627621

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