Construction of 3D visualization platform for visual communication design based on virtual reality technology

Guoyong Yang; Feiyan Jiang

doi:10.1117/12.2681345

8 June 2023 Construction of 3D visualization platform for visual communication design based on virtual reality technology

Guoyong Yang, Feiyan Jiang

Author Affiliations +

Proceedings Volume 12707, International Conference on Image, Signal Processing, and Pattern Recognition (ISPP 2023); 127071W (2023) https://doi.org/10.1117/12.2681345
Event: International Conference on Image, Signal Processing, and Pattern Recognition (ISPP 2023), 2023, Changsha, China

Abstract

In the new media era, the innovative application of a large number of digital information technologies has promoted the upgrading iteration of the media, and also prompted people's visual aesthetic needs to change. In order to solve the problem that the traditional visual communication design is flat and passive, this paper takes the visual communication effect as the research object, takes the virtual reality visual interactive experience technology as the core, and combines the network information technology and computer application technology to build a three-dimensional visual platform for visual communication design, which improves the artistic expression effect of visual communication. The platform will use 3ds Max, Photoshop, Unity3D and other software to transform the three-dimensional model of traditional visual communication design works, and add a large number of visual interactive operations, and then integrate and package them by Javaweb technology to form a web application program, so as to fully realize the integration of virtual reality technology and visual communication design. The measured results show that the three-dimensional visualization platform is of positive significance to the improvement of visual communication form and promotes the innovative development of visual communication design.

Citation Download Citation

Guoyong Yang and Feiyan Jiang "Construction of 3D visualization platform for visual communication design based on virtual reality technology", Proc. SPIE 12707, International Conference on Image, Signal Processing, and Pattern Recognition (ISPP 2023), 127071W (8 June 2023); https://doi.org/10.1117/12.2681345

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