Development stage and monetization model of micro-blog in China

Tiansheng Xu; Liu Sun; Yiping Yang; Hui Ma

doi:10.1117/12.920954

13 January 2012 Development stage and monetization model of micro-blog in China

Tiansheng Xu, Liu Sun, Yiping Yang, Hui Ma

Proceedings Volume 8349, Fourth International Conference on Machine Vision (ICMV 2011): Machine Vision, Image Processing, and Pattern Analysis; 834937 (2012) https://doi.org/10.1117/12.920954
Event: Fourth International Conference on Machine Vision (ICMV 11), 2011, Singapore, Singapore

Abstract

Micro-blog websites are increasingly attracting the attention of academic and industry researchers. Its market value has been widely concerned and the exploration of its monetization model has entered a substantial stage. In this paper, we describe the history of Micro-blog and propose a comprehensive classification. We then discuss key characteristics based on existing websites mainly in China. A monetization model is concluded according to different features of microblog and the Hype Cycle theory[1]. The paper can be used for future academic research or making strategies for Microblog website practitioners.

Citation Download Citation

Tiansheng Xu, Liu Sun, Yiping Yang, and Hui Ma "Development stage and monetization model of micro-blog in China", Proc. SPIE 8349, Fourth International Conference on Machine Vision (ICMV 2011): Machine Vision, Image Processing, and Pattern Analysis, 834937 (13 January 2012); https://doi.org/10.1117/12.920954

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