It takes the perspective of big data information sharing to analyze the factors influencing the phenomenon of emotional and behavioural solidification caused by online media information dissemination, taking TikTok App as an example. Based on the SEIR contagion model, the emotional resonance index is introduced and Matlab is used for simulation analysis to verify the key influencing factors of platform users’ emotional and behavioural solidification phenomenon through the establishment of online media information dissemination model. The analysis results show that the phenomenon of emotional and behavioural solidification caused by online media information dissemination is not only related to the topic and media information, but also closely related to the emotional resonance index and behavioural intention execution ability of platform users.
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