Market segmentation of public transportation service is a process in which passenger transport companies are committed to confirming and analyzing the differences in transport market demand and discovering market opportunities. Based on resident travel survey data, this study sorts out the demand characteristics of public transport services in each street/town in Jiading District, and compares the demand differences of different streets/towns in spatial location, travel distance, travel purpose, travel time, income age, and path nature. The K-means algorithm further divides the streets/townships of Jiading District into three sub-markets with obvious differences in demand for public transportation services.
KEYWORDS: Roads, Internet, Databases, Analytical research, Visualization, Visual analytics, Systems modeling, Space operations, Geographic information systems
Customized bus aims to advocate green travel, energy conservation and emission reduction, and has the nature of social public services, which has attracted wide attention in recent years. This paper takes the customized bus in Jiading District of Shanghai as the research object, sorts out the characteristics of customized bus lines in Jiading District, identifies its role in urban commuting traffic, and discusses the supplementary role of customized bus lines to the normal bus network. Summarize the characteristics of customized buses, determine the main tasks of customized buses in Jiading District in the future, and put forward suggestions for the development of customized buses in Jiading District from three aspects: area selection, line network and station layout, and fare setting.
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