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With the increasingly fierce competition in tourism industry, the service quality of tourist attractions must keep up if they are to develop, especially the current form of tourism gradually tends to quality and refinement, and tourists have higher expectations and requirements for tourism quality. Based on this, Zhaoxing Dong Village Scenic Area in Liping County, Qiandongnan Prefecture, Guizhou Province is selected as the research object, and the index evaluation system is constructed by using literature research method and interview method, etc. The data is obtained by issuing questionnaires through field research, using software SPSS analysis data，and the index data is analyzed by using modified IPA method. The study found that the scenic spot still needs to be improved mainly in the aspects of catering service, tour service and shopping service. In response to the research results, the following suggestions were put forward: to create "a theme of multiple forms, with a chain of pearls" form of catering development; to strengthen the "one center, multiple support" tourism route planning; to promote the realization of "shopping four Shopping services" and other recommendations.The proposed improvement countermeasures will help Zhaoxing Dong Village scenic spot to improve the quality of tourism services and promote the sustainable development of the scenic spot.
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